Amid yet another tough year, Ngong Ping 360, one of Lantau’s biggest attractions, is targeting local visitors.
The cable car business reported a 21% drop in numbers last year as the city was wracked by protests.
This year it has twice suspended service due to the pandemic, re-opening on September 11 at reduced capacity.
Indoor attractions at Ngong Ping Village, such as Walking with Buddha and Motion 360, remain closed, however.
Managing director Andy Lau says he is cautiously optimistic
“We expect that the number of local guests will increase by double digits,” he said. “While inbound tourism is still suspended, we believe that local citizens will occupy a major market share in Hong Kong’s tourism in the short run.”
To spur his campaign to win local visitors, Lau has struck a deal with sportswear brand Fila for what they’re calling the 360 Fila Sports Fest.
It features Fila’s signature candy-coloured themes on cable car cabins and installations, as well as cable cars decked out in imagery of K-pop sensation BTS, Fila global ambassadors.